How to reduce bounce rate?

1. Give visitors all the information they may need
This is a point which perhaps applies to ecommerce more than other sites.
Let’s take an example from the travel sector. If you’re researching hotels to stay in, then the obvious destination for many web users is TripAdvisor.

There they can find (in theory) impartial views on the hotel which cut through the sales pitch on the hotel or travel agent’s website. However, once on TripAdvisor, they may be swayed by other hotels.
If you have reviews on site though, or have integrated TripAdvisor reviews on the page, then one reason to head elsewhere is removed.

Here, Best Western hotels show TripAdvisor reviews (good and bad) on hotel pages:



2. Avoid clickbait 
Clickbait is commonplace now. In fact, it's hard to find a news publisher's site without this kind of garbage following articles.


If you're foolish enough to click one of these links you'll find yourself on some of the worst sites on the web, full of pop-ups, pagination and lots of attempts to trick you into clicking on ads. There's also the question of why publishers would want to send their audiences there, but thats an issue for another article.
Essentially, none of these posts are likely to deliver on the promise of the headline. The content needs to be relevant to the headline, or else people will bounce quickly.

I'm not against lists or using headlines to attract clicks, which is why this article has the headline it does. It's just that headlines have to deliver on their promises. 

3. Avoid huge pop-ups and annoying ads
Serving users with a huge pop-up as soon as they enter the site is a great way to make them hit the back button.

Likewise, intrusive rollover ads and autoplay audio are what make web users turn to adblockers. It will make many others bounce as soon as they reach your site.

4. Use internal linking 
I've written about the use of internal linking as an SEO tactic, but it performs an important role in keeping people on site for longer.
Providing users with links to other interesting articles which are relevant to the one which users are reading increases the likelihood that they'll hang around for longer, and reduces those bounce rates.

5. Be careful with external links
I'm all for giving credit when its due when it comes to links, but if you add external links early in a post and don't open them in a new window, you're essentially asking users to your site and inflate your bounce rates.

6. Do not use pagination
This could actually be posited as a way to reduce bounce rates, but I think the drawback of annoying users outweighs this particular aim.

People can scroll, so there's no need to paginate. The only reason I can think of is to falsely inflate page views.

How to get free BackLinks for Your Blog?

Blog Commenting – Blog Commenting on High Page Rank (PR) blogs are very powerful, I used to do them a lot before and the results were impressing. You can find high PR blogs easily, just google “how to find high PR blogs” and there are tons of ways, you can also hire someone to use scrapebox for you to find high PR blogs. There are also high PR blog posts, meaning the post itself has a high PR, that is more powerful, but you might notice there are many spammy comments, but still it will take you few seconds to get a backlink.

There is a tool called “Scrapebox” that scrapes blog posts, on any niche (you decide the keywords etc.) and it will scrape it for you, and you fill in the details (i.e. anchor text, url etc.) and it will comment on all of them, but watch out about akismet, but I prefer manual blog commenting.

Forum Profiles – Well you know what’s a forum I suppose? You are on a forum right now. Simply find many high PR forums, register on them, and in your signature just enter your anchor text. Most of the times or forums it is this format (without space between U and R at the start)

Code:

[U RL=http://mysite.com]Keyword [/URL]

There is a tool called XRumer, it is an extremely powerful tool, but if your site is new, you should not use it, it creates thousands and thousands of forum profiles and puts your anchor in signature, but it is expensive.

 

Link Exchange – This works best if your site has a page rank, then you just request link exchange on DP or WF with the same niche, and most likely with the same PR. He will put your anchor text on his/her site, and you put his/her at your site.

Web Directories – There are tens of thousands of web-directories for you to submit your website to, and they will approve it. They also have featured listing but don’t mind that, just go for the free listing which 99% of the directories offer, these aren’t as strong as high PR backlinks, but they are still worth it, as I said, every backlink is worth it.

Press Release – This is usually done when a new site is launched, or you are launching something on your site, or there is an event etc., then you simply write a press release (google “how to write a press release”), and then you will submit it to many press release sites, it will take few days to approve your press release.

Buying Links – You can pay other website owners to put your anchor on their site, the prices vary depending on the page rank of their site, and of course target websites on the same niche as you.

Guest Blogging – This one is one of my favorite. It is simply offering other blog owners as the same niche of your site, offering them a free article with 2-3 anchor texts in your article, this is indeed really worth it.

Buying Blog Posts – You can also buy blog posts, sometimes they will write an article for you and publish it on their blog, and sometimes you will have to write an article and they will publish it on their site, and again, prices vary on the page rank of the site.

Article Directories – Writing unique articles yourself or hiring an article writer, and then submitting it to high PR article directories, it will take few days to approve.

Yahoo Answers – You can also hire people for this as well, but a bit hard to find. Answers.Yahoo.com , register an account and go to the category on your niche, and answer people’s questions, but first 25 answers, don’t put anything in the “source” box, and then afterwards, for most of the answers put your website link in the “source” box, but make sure your answer actually answers the person’s question, it might get chosen as best answer, and Yahoo Answers ranks well for questions, and your answer will be shown first if it was chosen as Best Answer by the questioner.

Social Media – Social Media like Twitter, Facebook, Digg, etc., submit your websites there. There are many social media sites like digg, and you will have to create an account on all of them, and then submit your website.

Web 2.0 Profiles – Creating profiles on Web 2.0 sites is very powerful indeed, like Squidoo and then writing an article and linking back to your site, and also Blogger (Free blog, yes!) and writing an article linking back to your site, and video sites like YouTube, Metacafe etc.
You can always hire from BHW, tons of services.

6. Monetization

Monetizing your website so you can make money. Here are few ways you can make money from your website.

Google AdSense – Google AdSense, to register an account your site must be at least 6 months old, they will give you a code and you will put it on your site, and a banner will show up, or text link (you decide), and then if a visitor goes to your site and clicks on it, you will get money, how much, it depends on the niche and keywords.
There are other networks like Google AdSense, but Google AdSense is the best.

Content Lockers – In order for a person to access a page on your website (this works only if the page has something useful for the visitor), you simply put a content locker, and the person will have to do a survey in order to access the page. There are sites that offer that, you can google “CPA Sites” and you will get a list.

Selling Banner Space – If your site gets lots of visitors, you can sell banner space on your website.

Selling Text Links – Selling text links on your Page Rank blog (works best if your blog has a page rank! Else you don’t have to do this). The price you will offer for links on your site depends on the page rank your website is.

Affiliate Marketing – Clickbank is a website where you can find many stuff to sell, and you will get a percentage for each sale. Usually each affiliate offer you will get banners to advertise it with, with different sizes so you can put it on your site.

Donations – This barely works now, it will only work if your site really had useful information so the person will donate to your PayPal.

Tools for Back linking

• Xrumer – Tool for creating forum profiles
• Scrapebox – Tool for blog commenting and pinging
• SeNuke – Multiple uses, Web 2.0 profiles, article directory submitter, etc.

How to Use Social Media Marketing to Grow your Business

Social media marketing is an inexpensive yet very powerful tool for content marketing. It helps you build a loyal audience that grows your business. Use this guide to learn what social media marketing is and how you can use it to build a successful business.

Social media marketing is an effective method of generating website traffic through social media sites.
It’s about creating valuable content that catches people’s attention and encourages them to share it with their social connections.
Social media is not new. It has been around for decades. But, the rise of social media sites has seen a tremendous surge over the last 10 years.
Today, social media has become an indispensable part of all serious online marketing campaigns.

What is Social Media Marketing

Social media marketing involves marketing products or services using social media. Unlike traditional marketing, you do not begin with your sales pitch right away. Instead, you build rapport with people before you start selling them anything.
Effective social media marketing focuses on building a community of engaged people who love you, follow you, buy from you, spread the word about your business and ultimately grow your business.
Social media marketing takes time, energy and careful planning. It’s less like running a sprint and more like running a marathon. So before you dive in, prepare yourself for the amount of energy it needs to bring fruitful results.
Let’s have a look at what social media is.

What is Social Media

Social media is a way for people to interact online. They stay in touch with one another using Facebook, Twitter, Google+, LinkedIn and many other social media sites.
Social media is called so because people communicate with one another in a social context using conversations, comments and other means of interactions.
For businesses, social media has turned out to be no less than a magic wand. People today are sharing more information than ever on social media sites, which is helping businesses identify their target audience better and market their products and services effectively.

Is Social Media just a Hype

Social media is not a fad. In fact, it is extremely valuable.
Over the last 10 years, the Web has seen a tremendous growth in the development and popularity of social media sites. Millions of people get online and interact with one another using social media every day!
The stats (as of October, 2014) below clearly show some social media muscles.

• A whopping 93% of shopping decisions made by people are influenced by social media
• About 92% of consumers trust peer recommendations
• 89% of 18-29 year olds are on a social network
• Facebook has over 1.32 billion monthly active users
• Over 9 billion photos are uploaded to Facebook each month
• 1 in 5 young adults (18-24) uses Twitter everyday
• Twitter has over 271 million monthly active users
• Google+ sees more than 540 million active users each month
• Every second 2 new members join LinkedIn
• A total of 67% bloggers operate more than one blog
• Women (18-29) are the power users of the Web
• Women check out a brand page more often than men
• YouTube serves more than 1 billion unique visitors every month

You cannot ignore the power of social media, especially if you are serious about running a successful business online.

Does your Company need Social Media

Yes, it does. Regardless of how small or large your company is, social media can help you grow your business because your customers are online.
They are looking for information and recommendations. They are interacting with their friends, colleagues, experts and other brands to obtain enough information to make the right choice.
Why?
Well, because they want to be smart buyers.
And you can help them become smart buyers by listening to them. Answer their questions. Provide them the information they are looking for and you can pretty much attract them to your site.

Top Social Media Platforms

People today hang out on a variety of social media platforms. Knowing the best places to promote your business is the first step towards getting remarkable results. Take a look at the top social media platform below to know what makes each platform special.
Facebook
With over 1.32 billion monthly active users, Facebook has become the world’s largest social network. If you are not on Facebook, you are missing a lot, especially if you own a business.
10 years ago when Facebook made its debut in 2004, it was a no-frills network allowing college students to connect with one another.
Today, billions of people are using Facebook to connect with friends and the world around them, and businesses are using it to build a closer relationship with their audience and customers.
Eager to take your business to Facebook, read How to Use Facebook to Grow your Business.

Twitter
Twitter is great for sharing announcements, events and promotions. With 271 million+ monthly active users and 500 million+ tweets sent per day, Twitter is a perfect platform for generating brand awareness.
Back in the year 2006, Twitter made its debut as a service that let users send short (up to 140 characters long) messages to a group of people. Its intended use was to keep friends and colleagues informed about their daily activities.
Little did everyone know that Twitter would transform into a powerful tool for online marketing one day.

For new social media marketers, we have written a guide called The Beginner’s Guide to Marketing with Twitter. Check it out.

Google+
With over 540 million monthly active users and the fact that Google favours Google+ pages in search results, it would be silly not to use Google+ to connect with your prospects and customers.
When it made its first appearance back in 2011, SEO experts were the first ones to use it. People believed that Google+ was basically a technical platform meant to be used by techies and men alone.
Today, Google+ has more than 1.6 billion total users including an impressive ratio of men and women.
To know how to start using Google+ for marketing your business, read Using Google+ for Effective Social Media Marketing.

LinkedIn
Every second two new members join LinkedIn. Google generally reports LinkedIn company pages within the top 1-2 pages of search results. Fortune 500 and Fortune 100 companies are on LinkedIn. The time is just right to take your business to LinkedIn.
It is a great platform for generating B2B leads.
People as colleagues use LinkedIn to stay connected with one another and businesses use it to connect with current and potential stakeholders and employees.
Learn how to market your business on LinkedIn with our guide The Beginner’s Guide to Marketing with LinkedIn.

Pinterest
Pinterest has attracted 70 million+ users in less than 4 years. Approx. 80% of these users are women. Moreover, the world’s top brands are on Pinterest. There is no reason why you should underestimate Pinterest as a powerful social media marketing tool.
The fact that one of five people on Pinterest has purchased something they have seen on the site makes Pinterest an ideal place for promoting your products or services.
If your business can benefit from image sharing and storytelling, Pinterest is for you.
Need solid marketing advice for success on Pinterest, read Using Pinterest for Effective Business Marketing.

Which Social Media Platform is Best for You

The one your customers hang out on.
Identify your main business objectives and target customer demographics and you can find the right social network for you.
Here are two examples to simplify the process.
Example 1: If your business objective is to increase sales for beauty products for women, your target customer demographics may include women between the age of 18 and 40. As you are going to focus on women alone, choosing Pinterest is the best choice as over 80% of Pinterest users are women.
Example 2: If your business objective is to deliver topic-based news or timely insights, your target customer demographics may include information-hungry people who remain online throughout most of their lives. Twitter is an ideal choice for you as it lets you respond to and engage with your followers.
Need a shortcut? Turn to Facebook. Why? With over 1.32 billion monthly active users and with an almost equal ratio of men and women as users, Facebook is ideal for just about any business.
YouTube
YouTube marketing campaigns provide remarkable results, and the success stories of Old Spice, Zappos, Dove and Lay’s prove it. Over 6 billion hours of video is watched every month on YouTube. Chances are your customers are watching YouTube videos. Amaze them today.
YouTube has become the top source of video entertainment on the Web. Users are watching and sharing YouTube videos at an unbelievable speed.

Blogging
An effective blog can drive torrents of traffic to your main website. People love to read blogs because blogs have an informal, conversational style. A blog is a powerful tool for building brand awareness and boosting sales.
The best part is that you don’t need to be a techie to start and run a blog.
There are many different blogging platforms available including WordPress, Blogger, Tumblr, Typepad, Quora and many more.
Not only are these blogging platforms easy to use but also contain a lot of help and support material which can turn you into an ace blogger if you devote enough time regularly.


That’s not all Folks!
The social networking sites discussed here are not the only places for people to interact and businesses to connect with consumers and prospects.
Besides these social networks, there are:

• Forums
  Perhaps the oldest form of social media, Forums are pretty effective at building communities and providing timely information. When run effectively, Forums can turn out to be a reliable source of traffic.
• Social bookmarking services
  Social bookmarks are identical to the bookmarks you have stored on your computer for your favourite sites. The only difference is that social bookmarks are publically visible. StumbleUpon, Delicious, Kaboodle and ThisNext are some popular social bookmarking services.
• Social news services
  These services allow you to build peer-based lists of recommended articles from across the Internet. Users often vote on the value of postings. Digg and Reddit are the two most popular social news services.
• Question and answer based social networks
  People often turn to question and answer based social networks when they need quick answers for their issues. This is an ideal place to connect with people and make them aware of what you do. Quora and Yahoo Answers are two such networks that are very popular.
• Picture sharing services
  These services let you tell your story through pictures and short videos. Instagram is one such service. There are more than 200 million Instagram users who contribute towards posting more than 55 million photos every day. Although it’s Facebook’s baby now but you can’t ignore its potential.

Social Media Marketing Best Practices
Social media is all about building and engaging a community. Yes, it is a perfect platform for rolling out promotional updates but that should not be the first and only thing on your agenda.
Effective social media marketing demands that you do not rush towards closing a sale.
Focus on building relationships with your audience. Keep them delighted and they will start loving your brand.

Pros and Cons of Using Social Media
Social media is simple, useful and very effective. But at the same time, it has some drawbacks that you can’t ignore.
Pros:

• Lets you quickly reach your target audience
• Makes branding simple and effective
• Helps build relationships with your audience
• Improves search engine rankings
• Generates site traffic
• Saves you money on advertising

Cons:

• Takes time, a lot of time
• May require different strategies when a network updates

Over to you…
Social media is evolving day by day. Therefore, creating a Definitive Guide to Everything You Ever Need to Know about Social Media Marketing, Ever is not possible.
We will keep updating this guide as and when something worth mentioning here comes up. Till then, use it to harness the power of social media to grow your business.
Thanks for reading. We hope you found it valuable!

Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is the practice of telling search engines such as Google what your website is about and how it may be useful for users. If done well, it gets you closer to the top on the result page displayed by a search engine, and you get high volumes of traffic for your website.

Why is SEO important

When people need some information, they mostly search for it online on Google, Yahoo!, Bing or other search engines. These search engines maintain huge databases of websites and based on people’s queries they display a set of results, showing websites that match with the search criteria in a certain order so that people could quickly and accurately get what they’re looking for and .
Without SEO, neither search engines nor people will come to know about your website. You may have one of the best websites out there about your niche but if people don’t know about it, they will never visit it and you will never be able to make some serious money with it.

SEO Overview

Search engine optimization is all about getting traffic from a search engine. It is a method of systematically structuring each page on your website so that search engines will find them useful and direct users towards it. Along with pay per click (PPC) advertising, SEO is the most widely used method of brining people to a website.
There are many aspects of SEO.

• On-page SEO
  On-page SEO involves formatting each page on your website in such a way that it becomes easy for search engines to crawl and store it in their databases.Basically, you need to place keywords related to your niche on a webpage at strategic locations. Keywords are words and phrases used by people when they search for something on a search engine. Examples of keywords include “how to make money online”, “SEO guide for affiliates”, “affiliate marketing”, etc.
• Off-page SEO
  Off-page SEO involves doing activities off your website that improve your search engine rankings. It is equally important and if you ignore it, you would not get desired results.Off-page SEO involves promoting your website by linking it to other important websites. When a website links to your website, it provides you a “backlink” which improves your site’s worth. Social networking websites, blogs, blog marketing, forum marketing, directory submission, search engine submission, social bookmarking, link baiting and article submission are some effective methods of promoting your website.

When implemented successfully, SEO will help your website outrank all other websites and boost the traffic that you receive from a search engine.

How Search Engine Optimization Works for You

SEO is by far the best method of obtaining free traffic from a search engine. When people search for something they are typically served with two sets of results, paid and free.
To secure a spot in the paid results, you need to spend money. However, to appear in the free or organic results, you do not need to spend money. A search engine considers these results the most relevant for the search term and displays them automatically.
In order to get free traffic from a search engine, you should not only appear in the free results but also appear in the first three pages of the results because users do not bother to check beyond these pages. Therefore, you must optimize your website pages effectively, covering your most important keywords.
SEO helps you appear closer to the top on a search engine results page (SERP). If you can achieve top spots for your most important keywords, nobody can stop you from making money as an affiliate. Obtaining high rankings on a results page gets you more traffic, which in turn gets you more money!
However, you must remember that there is no magic wand that can get you high rankings on a search engine. Rather, you need to work hard and smart to raise yourself up the rankings. You need to structure and format each and every page on your website to make a search engine believe it is important and will be useful for a user. Only then, you will be able to get high rankings.

The Good and Bad of SEO

SEO is a blessing as it offers unbeatable benefits over other methods of getting website traffic. However, there are some inevitable disadvantages as well that are hard to ignore.
Good points include:

• SEO provides free traffic. You do not need to spend money to get visitors from a search engine.
• The size of your wallet does not matter when it comes to drive traffic to your website. It all boils down to your skills and ability.
• You get “low-risk” traffic with SEO. Unlike PPC, you do not spend money to get traffic therefore you can ignore it if it does not start getting you results right away. With PPC, you are always concerned about conversions as you spend a lot of money buying traffic. With SEO, such pressurizing situations rarely occur.

Bad points include:

• SEO takes time and effort, sometimes a lot of time and effort. Most people turn to other methods of getting website traffic simply because of the time and effort it takes to obtain a reputable ranking in search results.
• Rankings are not permanent. People behind search engines do their best to improve user experience. They regularly update their algorithms, which can affect your rankings without prior notices.

How do you SEO

Search engine optimization is a comprehensive yet simple process. It is twofold; you need to perform on-page SEO as well as off-page SEO.
On-page SEO Tips
On-page SEO involves making certain changes to the content on your website so that Google or any other search engine finds it worth displaying among the top search results.
The on-page tips listed below will help you make the right start.

• Create high quality, interesting, useful and original content for your website. Search engines and people alike love such content. When people love to read your content, they will keep coming back to your site. By the way, people also love to share such content.
• Place your keywords strategically. Scatter them throughout your webpage. Do not forget to include your keyword in the first 50 words of your page. Most search engines focus on the top part of a webpage while crawling it so you must include your keyword in the first part of your page.
• Keep your keyword density between 1% and 4%. That roughly equals using a keyword once every 100 words. There are special tools that can help you determine the exact keyword density. Search engines can block your listing if you over optimize by keeping keyword density very high.
• Avoid keyword stuffing. Some people try to group keywords close together in an attempt to trick search engines into increasing their website rankings. Search engines hate such practices, and the penalties often involve filtering your search listing. The key to success is using your keywords strategically throughout your webpage.
• Optimize the title tag for each webpage effectively because this text appears as the clickable heading for your search engine listing. It should clearly describe the topic of your webpage. You should also include your target keyword in the title as it will tell users that it contains the exact information they are looking for.
• Use your target keyword in inline hyperlinks. Instead of creating “click here” links, be more specific. If, for example, you have a page that covers “making money online”, ideally the link text should be something like “How to Make Money Online”. This improves readability besides giving search engines an idea of where a link is leading.
• Use the H1 tags for headings on your webpage. Doing so makes each section stand out. It also makes your content easy to scan and read. Search engines love it. Besides, people love to share such content.

Off-page SEO Efforts
Off-page SEO involves doing activities off your website that improve your ranking. It is equally important and if you ignore it, you would not get desired results. Here are some tips to help you do off-page search engine optimization effectively.

• Promote your website through social networking Create profiles on Facebook, Twitter, Google+, etc. and connect with people to improve the reputation of your website. If possible, dedicate separate professionals for the profile on each social networking site.
• Blogging is another great way to promote your website. People love to read blogs online. By creating a blog for your website, you give people a reason for coming back to your website. To run a successful blog, you should write compelling and interesting content for your blog. If your blog is impressive, it will also promote people to link to it.
• Market your website in online forums. Join a forum that is related to your niche and then start interacting with people. Don’t forget to leave a link back to your website in your posting whenever you get a chance. Forums are a great way to direct traffic to your website.
• Leverage the power of link baiting. Have other good quality sites link to your site. When a website links to your website, it provides you a “backlink” which improves your site’s worth. Social networking websites, blogs, blog marketing, forum marketing, directory submission, search engine submission, social bookmarking, article submission are some effective methods of getting promoting your website.
• Submit your website to search engines. It is true that search engines keep crawling the Web for new websites, and eventually they will discover your website. However, it may take time. The smart way out is submitting your website to search engines like Google, Yahoo!, Bing, etc.
• Submit your website to directories. Contrary to popular belief, directories are not dead, and so is directory submission. People still use them. Search engines refer to them for a lot of information. Again, the rule of thumb is to submit your website to niche directories i.e. the directories related to your website.
• Improve your website traffic with social bookmarking. The good news is that you do not need to spend money to bookmark. Digg, StumbleUpon, Reddit, Delicious and many other social bookmarking websites let you publish your bookmarks free of cost.
• Go for article submission, it is worth the effort. People read articles when they are looking for expert advice on some topic. By submitting articles related to your niche to article directory sites like EZine, Go Articles, etc., you could drive traffic to your website that will improve its rankings.
• Answer people’s questions. People are asking questions more than ever. The “how to” queries are increasingly becoming popular these days. When people ask questions, they are looking for expert advice without spending time. Answer people’s questions and leave a link back to your website in your answer. That way you will get links from a top website.

To Cut the Long Story Short

SEO is amazing. It is simple. It is effective. Above all, it is free.

• Search engines could deliver high volumes of traffic to your website.
• Traffic obtained through search engines is 100% free traffic.
• To receive any significant traffic from a search engine, you must appear in the first three pages of the results.
• You must make effective use of on-page and off-page SEO.

Despite its drawbacks, SEO is still the most widely used method of boosting website traffic. Affiliates around the world harness the power of search engine optimization to improve the rankings of their websites. It’s your turn now!
SEO Glossary
Keyword: A word or phrase people use to search information on a search engine. Examples of keywords include “how to make money online”, “SEO guide for affiliates”, “affiliate marketing”, etc.
SERP: Search Engine Results Page is a page on which a search engine displays the results for a search query.
Website Ranking: The position of a website in the search results on a search engine.
Traffic: The number of users who visit a webpage on your website.
Crawling: The method used by search engines to index different websites.

How to Get 1,000 Visitors to your Website for Free

Your website is where you turn Internet surfers, readers, and tire-kickers into new sales leads and customers for your small business. To get more leads and customers, you need to get more visitors to your website.
But paying for website traffic is expensive. The average cost of purchasing traffic from paid advertisements such as Google AdWords can be as high as $2.50 or more per visitor, according to published sources.
Small businesses are at a huge disadvantage with online advertising because they pay the same cost-per-website-visitor as the world’s largest corporations. Moreover, website visitors acquired from paid advertisements are proven to be less likely to turn into new customers for your business than website visitors acquired from other methods.
You must be asking yourself, there has to be a better way? Well, there is.

Why Content Marketing Works Better Than Paid Advertising

Interestingly enough, for many websites the home page gets only about 20 percent of all incoming website visits. This means that the majority of visitors to these websites come in through pages that are not the home page. These visitors find and visit pages that discuss products, services, problems and solutions, frequently asked questions, recent industry trends, and common issues.
This makes sense because website visitors who already know about your business — your existing customers — visit your website by typing in your URL and go right to your home page. New website visitors who don’t yet know about your business will instead find information located deeper within your website, information that helps solve their problems.
For instance, a prospective customer for a locksmith might go online and search for a phrase like “how soon after buying a house should I change the locks?” Prospective customers will find their way to the website of the local locksmith, who has an article that provides the most helpful explanation. Once they are there, if they like the information they read, they will probably submit a website form to request service or immediately dial the locksmith’s phone number.
Because website content helps website visitors — instead of interrupting them with advertisements — it is proven to be a more effective technique for convincing them to do business with you.

How to Get Your New Free Website Visitors

To attract more potential customers to your website, you need to turn your site into a helpful resource for the most common problems that face your prospective customers.
Brainstorm a quick list of common problems that your prospective customers are already asking you about. Write up short answers — 250 to 400 words — to each problem and turn each answer into a new page on your website. Link to these pages from a resources section on your site, or from relevant text already on existing site pages.
Creating new pages of helpful content on your website is like dropping additional fishing nets behind your fishing boat. The more nets you have out, the more fish — or website visitors — you can catch.

Determine How Many New Pages You Need to Create

Now let’s determine how many articles you need to write to get 1,000 new visitors to your website over the next 90 days. The quickest way to do this is to determine how many visitors your existing website pages receive each month.
Log in to your website analytics tool where you can find details about your current website traffic. I’ve included details for Google Analytics below but you can follow the same process in just about any website analytics system.
Look at just a single month’s data by setting a custom date range from the first to last day of last month.

Set a date range to examine only one month.

Find the total number of unique visitors your website received during the last month period. It’s 1,505 in this example.

Find the total number of unique visitors in a given month.

Find the total number of pages on your website by clicking “Content” then “Site Content” then “All Pages.” Look in the bottom right hand corner for the total number. It’s 54 in this example.